HelpFuel Kansas is a non-profit organization dedicated to supporting food-insecure children in Kansas. The initiative allocates fifty cents from each alcoholic drink sold at Social Tap Drinkery toward funding lunches and breakfasts for kids in need. Founded by the owners of Social Tap Drinkery, who themselves have experienced food insecurity, the HelpFuel Kansas brand embodies a whimsical and childlike essence, reflecting the children it aims to support.